Are Your Car’s Safety Features Enough Protection Against Accidents?

When purchasing a modern car, many people generally watch out for the safety features that come pre-installed. The belief is that these features, collectively known as advanced driver assistance systems (ADAS), can help prevent accidents. If you are of the above school of thought, you are not entirely wrong. Unfortunately, you are not completely right […]

Personal Data, Alexa and the Driverless Car

This post first appeared on the NMA’s Car of the Future Blog on January 7, 2018. Since the dawn of the modern era, marketers have been trying to find out about you—what are your likes, dislikes, habits and tastes. Since the advent of the personal computer and smart phones that has been made much easier […]

2019 Detroit Auto Show and CES 2019—the Razzle and the Dazzle

Last week on the NMA Auto Tech Watch blog, I showcased all the interesting products coming out of the 2019 Consumer Electronics Show (CES) with regards to auto tech. This week, more articles are coming your way plus another load of announcements, interviews, etc. coming out of the 2019 Detroit Auto Show or the official […]

CES 2019—The Newest Trends and Developments for the Things We Drive

Whether we can attend or not, many of us enjoy the second week of January because it is time for the yearly Consumer Electronics Show (or CES) in Las Vegas. CES is not just for computers, TVs and phones but more and more—visions for the car of the future. There are two big trends that […]